Hong Kong Designers Debut At London Fashion Week

February 1, 2019

NewsStandOnline.Net (1-February-2019): Four leading Hong Kong fashion designer labels will present their works at London Fashion Week Autumn/Winter 2019, showcasing Hong Kong’s fashion creativity to industry elites and style influencers from around the world.

The presentation is part of the Fashion Hong Kong promotion campaign organised by the Hong Kong Trade Development Council (HKTDC).

The HKTDC will stage the “Fashion Hong Kong” show and host a cocktail reception at The College, Old Central Saint Martins in London at 8:30pm (UK time) on 15 Feb. Incorporating various elements such as art installations, drama and performance art, the presentation will showcase the multi-faceted creativity of Hong Kong designers. Visitors can review the four labels’ new collections and meet the designers in person. The event will give the designers a chance to network with industry players from around the world.

Each of the four Hong Kong fashion designers has a unique style. They are Doris Kath Chan (brand name: DORISKATH), Cynthia Mak (brand name: HOUSE OF V), Polly Ho (brand name: LOOM LOOP) and Yeung Chin (brand name: YEUNG CHIN).

Fashion Hong Kong comprises a series of international promotions organised by the HKTDC to raise the global profile of Hong Kong fashion designers and labels. Since 2015, Fashion Hong Kong has actively participated in international fashion weeks and renowned events to showcase the city’s unique, diverse designs.

Hong Kong Designers Debut At London Fashion Week

The campaign has covered New York, London, Copenhagen, Tokyo and Shanghai. This is the second year for Fashion Hong Kong to take the city’s brands to London Fashion Week.

This year, Fashion Hong Kong has collaborated with several lifestyle brands and artists to promote the campaign during London Fashion Week. Partners include Hong Kong online creative platform StoryTeller and fashion illustrator Andrew Yeung, who has crafted an exclusive illustration for the campaign. Featuring the theme of Hong Kong fashion in the eyes of illustrators, and incorporating the styles and cultures of London, his illustration highlights the impact Hong Kong fashion makes at London Fashion Week.

Hong Kong start-up ShirtStylist.com, an online platform for shirt custom-making, is creating an exclusive and stylish series of Fashion Hong Kong shirts with fabrics used by the four designers in their 2019 Autumn/Winter collections. In addition, Hong Kong creative unit and pin-badge brand PERKS is launching a special edition of 2019 autumn/winter pins for Fashion Hong Kong to celebrate this year’s event.

Daycraft – a Hong Kong brand that features original design with a passion for the arts, design and lifestyle – has collaborated with Fashion Hong Kong once again to produce a limited-edition diary celebrating Fashion Hong Kong’s participation at London Fashion Week. The diary features unique cover designs created by the participating designers. Other collaborating Hong Kong brand partners include CHOCOLAT-IER and Antalis HK.